PariPesa and Olympique de Marseille are joining forces in a new partnership dedicated to the African market, creating new opportunities to engage with football audiences in Zambia. PariPesa has become OM’s Regional Africa Partner, bringing the Club and the brand closer to supporters throughout Zambia and other African markets.

Built around football passion, ambition and audience engagement, the partnership between PariPesa and Olympique de Marseille will combine OM’s heritage with PariPesa’s digital experience and established African market presence.

Connecting Olympique de Marseille with Zambian Supporters

The partnership will create a regular flow of fan-oriented activity across Africa, including Zambia. Co-branded digital campaigns will bring OM content and stories closer to Zambian football fans, while competitions, giveaways and original content will provide additional ways for supporters to engage.

United by a Common Football Vision

“Africa has always held a special place in Olympique de Marseille’s identity and community. Through our partnership with PariPesa, we look forward to creating new opportunities to engage with our supporters across the continent and further strengthen this connection,” said Alban Juster, General Manager of Olympique de Marseille.

“Olympique de Marseille is a club with an extraordinary football heritage and a special connection with African fans. We are delighted to become OM’s Regional Africa Partner and look forward to bringing this partnership to life through exciting content, activations and experiences for our audiences across the continent,” said Jonathan Namasiku, PariPesa Africa CCO.

Building a Stronger Football Brand in Zambia

Olympique de Marseille becomes another important part of PariPesa’s long-term brand development across Africa. In Zambia, the collaboration supports PariPesa’s efforts to strengthen its visibility, credibility and connection with local football audiences.

It also builds on PariPesa’s work with Yaya Touré, its Brand Ambassador and one of Africa’s most celebrated football icons. Touré’s standing among African football fans and Olympique de Marseille’s historic links with the continent together reinforce PariPesa’s relationship with internationally recognized football names and support a trusted, recognizable football brand presence.

The Partnership Ahead

Throughout the partnership, PariPesa and Olympique de Marseille will work together on initiatives developed for African football fans, with Zambian supporters among the audiences able to engage with co-branded campaigns, competitions, giveaways and original content.

PariPesa & Marseille – together, straight to the goal!

Stay tuned as the partnership continues through new stories, campaigns and experiences for football fans in Zambia and across the continent.